GET TO KNOW THE MINDS BEHIND WHOLESALE REFORMATION and how we've been fighting for real estate investors for years

Jeffery S. Watson is an attorney who has had an active trial and hearing practice for more than 25 years. As a contingent fee trial lawyer, he has a unique perspective on investing and wealth protection. He has tried over 20 civil jury trials and has handled thousands of contested hearings. Jeff has changed the law in Ohio 4 times via litigation:

Jeff has also been a real estate investor since 1993, investing in both residential and commercial properties. He currently represents established real estate investors in commercial and residential matters when the transactions involve self-directed retirement accounts. As a frequent and popular guest speaker and teacher on stages and webinars, he has become recognized as a thought leader and innovator in the field of real estate investing, wealth building and self-directed retirement account transactions.

He is a nationally-recognized authority regarding regulatory concerns with wholesaling. He was the co-creator of the Option Contract method that revolutionized the short-sale process. Tens of thousands of investors have used documents created by Jeff.

Jeff is general counsel to the National Real Estate Investors Association. He advises four different national organizations with a combined membership of over 100,000 investors. From 2010 to present, he has led a lobbying effort in Washington, DC on behalf of real estate investors which has brought about several changes in both government regulation and policy on distressed property purchases and resales. In 2014 and 2015, his efforts on Capitol Hill helped bring about change in the U.S. tax code and helped reinstate the Mortgage Debt Forgiveness Act. He also met with FHFA regarding disposition of defaulted notes and mortgages in a bulk format. In 2016, Jeff has met with the Consumer Financial Protection Bureau regarding land installment contracts, and he is currently working to secure passage of HR5301, the Seller Finance Enhancement Act.

Jeff’s efforts to secure reform in the real estate arena aren’t just on Capitol Hill. In his home state of Ohio, he has met with the Ohio Division of Real Estate regarding the legality of wholesaling, and he is currently working to secure passage of Ohio SB 134 seeking to amend the Civil Rights Act as it relates to landlord/tenant relationships.

Jeff is general counsel to and a cofounder of Realeflow, LLC, which made the Inc 500 list in 2011. He is a part owner of Venture Land Title II, LLC, and his law firm prepares deeds and other documents for two title companies. He is also legal counsel to a number of other organizations including Eagleville Bible Church, Inc.

Jeff, his wife Lorri, and their children reside in a small town on the shores of beautiful Lake Erie in northeast Ohio.


John Cochran (aka – The King of Systems), is the CEO of Real Estate U. John is a multi-million dollar Real Estate Investor from Dayton, OH with a story of unlikely success.

Like many Real Estate Investors, John’s early attempts at Real Estate were less than fruitful, to say the least. Starting with rehabbing, John bounced from strategy to strategy for the first 8 years of his business, working everything from short sales to tax liens. But after nearly a decade of backbreaking work, long hours, and irregular income, John had nothing to show for his labors but a few rent-to-owns and nearly $600,000 in debt.

Broke, worn out, and ready to throw in the towel, John took a break from his day to day as a Real Estate Investor in last ditch attempt to salvage his dreams of financial freedom. And that’s when this story changes from tragedy to victory. Having removed himself from the ins and outs of his failing business, John realized that being a one man show without a single repeatable process or “system” was a formula for failure. If he had any shot at success, he had to start creating systems and building a team to execute those systems so he could start working on his business, instead of in his business. So John went on a systems frenzy, creating over 1,200 video systems, earning him the title “The King of Systems”, and things have never been the same.

When John applied his passion for systems to purchasing HUD foreclosures, it was only a matter of time before he cracked the code, discovering HUD’s computerized system and the ways to use it to his advantage.

After using his HUD system to great personal success, John combined his many systems into one comprehensive course on buying and selling HUD foreclosures, called “HUD Wholesaling”.

John now lives his dream of financial freedom as the CEO of Real Estate U and Buyers On Fire. But his primary passion is investing in others. So he and his staff have dedicated themselves to equipping serious Real Estate Investors with the tools and teaching needed to replicate his success, without suffering through the years of failure or debt he went through.

John and Jeff are on a mission with wholesale reformation to learn how to build or rebuild a wholesaling business the legal and profitable way